The impact of video marketing on digital marketing campaigns

 

 

Using video for marketing means incorporating a video format into your marketing strategy to promote a brand, product, service, or message. Video marketing educates your audience effectively and helps increase engagement on social and digital channels.

 

What is the impact of video marketing? 

 Video marketing has become essential for businesses to promote their brand and connect with their audience. It can help to increase engagement, 

Improve SEO, boost conversions, and build brand awareness.

Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.

 

Video Engages Even the Laziest Buyers

Video content is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services.

Increase Revenue

Video marketing can be used to create targeted ads and persuasive product or service videos that can help drive sales. By producing high-quality content that resonates with viewers, businesses can increase their revenue through increased brand awareness and engagement.

Influence Buy Decisions

Consumers often rely on visuals when deciding what products or services to buy. Viewers are more likely to remember information presented in video format than if it was introduced in text format. Videos can also demonstrate how a product or service works before purchasing, helping customers make an informed decision.

Video Marketing Helps You Build Trust With Your Audience

A business can build trust with its customers by making videos that showcase its brand’s personality and how they interact with clients or customers daily. The viewer can also see first-hand how a company operates and its day-to-day lives.

Video Marketing Increases Brand Loyalty and Customer Satisfaction

People are likelier to be loyal to a company they know and trust. Video allows you to make that deeper connection with your prospects.     Video allows you to show how you run your business and the knowledge you have around the solution they need from you. This transparency deepens your connection, even without ever working directly with that prospect. What a great way to kick off a long-term relationship

 Use Video On Website

Google likes video content. Including a video on your website offers more ways for users to interact with it and boosts your site’s position in search results. Regarding search engine optimization, video material is more successful than other types of content since Google is aware that it is what customers are looking for.

           Live Video Streaming

The popularity of live video streaming is growing. This content source offers readers a real glimpse inside your organization, and as if that weren’t enough, it also serves a dual purpose as ephemeral content. Live streaming allows you to display content that is frequently less polished than images or videos that have been previously produced. 

Video On Social Media

On social networking sites, the usage of video could be more utilized. Surprisingly, video material on Facebook only accounts for 14% of the platform’s total content, whereas Instagram and Twitter each provide 11% and 5%, respectively. Videos are an excellent tool for gaining and maintaining the audience’s attention for an extended period. It is quite simple to persuade someone to view a video that is only 15 seconds long, yet, it is rather more difficult to get someone to read a blog post that is four pages long. Most big platforms have dedicated areas for users to produce high-quality videos. TikTok is, without a doubt, ruling supreme regarding social video content. Still, Instagram is also a fantastic medium for seeing your films by a wider audience. Reels and TikTok are wonderful methods to publish short videos that convey a story about your company. If you want to do this, make sure the videos are compelling.

It helps you rank better on Google

Businesses use video to improve their SEO efforts. You have to of course make sure your content is SEO optimized but using video marketing helps palace you higher on Google’s search algorithm.

YouTube video previews are a great example of how Google prioritizes video content for users. It's worth saying however that the content must be relevant to the user first, this is primarily what Google is looking for when trying to satisfy a search query. 

Video Marketing Conveys The Message As Intended

A video is a visual and audio medium that leaves no room for imagery and imagination woven out of words. The best feature of video marketing as you may call it, it conveys the message loud and clear to the audience it is targeted at.

Marketers these days are extensively exploiting video marketing strategies to grab the attention of a massive user base to their website to further convert them into their clients.

Effortless Source of Information

A marketer may find it extremely convenient and feasible to inform the potential customer about the product's features or the services the brand/ company offers.

The exclusivity of the product/services can be well presented with the power of persuading and convincing the audience that your product is exactly what they need.

Video Marketing Saves Time

In the fast-paced lives that we are living today, we hardly have time to read long texts to gain all the information. We are looking for shortcuts in every field. 2018 has seen a hyper Video marketing approach.

A visual of say 1 to 3 minutes, is capable of establishing a clear understanding and conveying the information most like in a favorable way.

Digital Marketing Video as an SEO Tool

The alterations in the SEO trend by Google lays extra emphasis on digital marketing video content to promote the brand’s services in a manner that leads are easily converted into sales through its video marketing services.

The various marketing tools that are been used online, all aimed at increasing sales through conversion of the leads that a company’s website or social media pages receive.

Digital Marketing Videos Grab Instant Attention

The first 5 seconds of a video determine whether the user will continue watching it. Video Marketing must use a Video Marketing strategy to engage the user base and present the visuals in such a manner that they involve the user and compel them to watch the entire video. If an individual stays long enough to watch the entire video, you are already halfway through.

Marketing Videos Make it easy to gain the Customer’s Confidence

It’s a Human tendency to believe what we see, more than what we read or hear. Imparting the details of your product or service is like giving them a visual experience through video marketing services, explaining to them what they will be buying. This is helpful as many of the customer’s queries will be answered from the video itself.

Video Marketing is Acknowledged by Mobile Users

The world is moving ahead with hands on their smartphones. Our smartphones have become the one-shot destination for any little information that we need to retrieve. While searching for lengthy information, what can be better than the details composed in a short video?

 Post-Marketing Videos at Regular Intervals

It takes time to make your brand/ company familiar to the audience. By posting regularly at fixed intervals, you will be able to give them reminders of the existence of your brand and gradually the engagement will increase. Thus, consistency is advocated.

(i) Keep the videos short and crisp

(ii) Use an interpersonal approach

(iii) Leave a striking impact with your creativity

Final Thoughts

There are numerous benefits of Video Marketing. Video Marketing services can be availed from various digital marketing video agencies who can run the campaign for your company on various social media platforms.

The video has definitely created a buzz in this digitalizing economy. If you aren’t using video in your marketing yet, it’s high time to begin. Videos have become an essential part of digital marketing for the past few years and with their growing impact and success, it plays a central role in marketing outreach.

Hope the blog helps you strategize the video marketing campaign for your business.